Call 027 600 2100 Heike@HeikeMiller.com

DON’T BE THE BEST KEPT SECRET

Imagine you had a shop offering your wares

in a mall in your town

Important points you have to consider carefully:

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Right location to attract the right clientele

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the outside look needs to be reflect your brand at first glance

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The right “feel” inside when you enter

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A color scheme that runs right through the shop without unwelcome distractions

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Clever use of lighting to focus on the areas you wish to emphasize

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Regular change of displays and products to reflect the current trends

Your Website is your SHOP WINDOW, open 24/7

and working hard for you

Characteristics of a successful website:

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Be visually attractive at the current standard

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Use the appropriate style of your industry

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Use the most up-to-date technology (e.g. mobile friendly)

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Say clearly what you are about

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Display calls-to-action to get your prospects involved

Some examples from my portfolio

Extensive Equine Website project

This horse agistment and breeding centre required a refreshed mobile-friendly site that is gorgeous and practical at the same time. A challenge was to incorporate the different sides of the business in one website in a meaningful way. The Australian landscape played a big part in the brand and has inspired the look and feel of the site. Every brand is different and it is important to know at first glance what the business is all about. If you are interested in a gorgeous website, send me a message and we can talk about how your business can be represented beautifully. Get your mobile responsive website today!

Another Extensive Website project

Times change, technology advances, customers use different devices to view your content. KM Performance Ponies (on the right) rely heavily on pictures and videos to offer their breeding services. The brand colors chosen represent the luxury, tradition and reliability of the breed and all visual elements used on the site build up into a "sale". Additionally, websites in the year 2015 need to be responsive to any device and screen size because it it highly likely your customers view your site on the go. Don't miss out because of old website technology. Get your mobile responsive website today!

A One Pager project

For many small businesses it is enough to have a presence online featuring what they are doing, who the business owners are and how to find and contact them. This local business only had a Facebook page and wanted to add a small, but clear, website to attract particularly parents and teachers of small children. The mini site had to convey at first glance that it is about a "child" topic. Despite the "cute" design the mini site also had to demonstrate that parents and teachers can have the utmost confidence in the professionalism of the business as their entrust their children to their care. Learn more about my webdesign services by clicking here.

Please click on the image above to have a look at this newly designed website. I design WordPress websites for all industries and business types. Every business will be promoted in a brand conscious and effective way to make the products and services stand out from the crowd.

Consider the Branding matches the Business

This Australian business has several different income streams that all needed to be incorporated in the new website redesign. I created a homepage that displayed each different arm of the business with links to the more detailed information.

The Australian landscape also played a big part in the branding of the equestrian centre and I incorporated the horse agistment business side into the visual elements in form of backgrounds to tie everything together beautifully.

The site is fully mobile responsive and can be viewed successfully on every device. It is built on a quality WordPress theme which indexes exceptionally fast and well in Google searches. A blog can also be enabled if the client wishes to use one. Some clients prefer to use a Facebook page with their News items and a website as their foundation platform where they keep the bulk of their information.

Please click on the image above to have a look at this newly designed website. I design WordPress websites for all industries and business types. Every business will be promoted in a brand conscious and effective way to make the products and services stand out from the crowd.

Often a mini site of one page can be enough, especially for a business with a clear offering:

This is a mini site, a one pager, for a mobile petting zoo and pony parties business.

The site offers all information required for parents and teachers of small children, who are the target market, to trust the service providers and hire them. The site is responsive to the size of the screen and can be viewed on different devices successfully.

I also made the site SEO friendly and utilized the best plugins for key word optimization.

Please click on the image above to have a look at this newly designed website. I design WordPress websites for all industries and business types. Every business will be promoted in a brand conscious and effective way to make the products and services stand out from the crowd.

Another example of Branding to match the Business:

KM Performance Ponies July 2015 Re-design from the former 2011 design due to changes in mobile technology and design preferences.

KM Performance Ponies offering an imported German sport horse stallion standing at stud to an international market. Their aim is to create awareness for their services in the New Zealand and US market and the website needs to be responsive to any size of screen and any type of computer or platform.

We created a fully mobile friendly design highlighting particularly the photos of the horses on black/white backgrounds. Backgrounds used show Davidoff’s heritage in Germany and his current home country, New Zealand, by using beautiful backgrounds with castles from the area his breeding studbook is located and the stunning hilly landscape of New Zealand’s Waikato region.

We also made the site SEO friendly and utilized the best plugins for key word optimization.

Up your game with a website that fully represents YOU!

Times change and your business probably changed as well, so it’s time to incorporate some newer design elements and update your brand.  Additionally, mobile technology has become a major influence in how your prospective customers view your website. It is important that you uses mobile responsive technology to make sure your website visitors have the same view as you.

If your website is not mobile responsive you miss out on business due to an out-of-date platform. Many people make use of “on the go” technology and expect your business to go with the times.

For you it means you need to be aware of this and update your website accordingly. This can be a pain, but there is an upside! WordPress technology makes changing your website easy! Gone are the days where your webdesigner needs weeks to get the work done, depending on the changes and updates you required, turnaround can be quick.

Every time your website is down for construction means less opportunities to attract more clients and doing business. And every time a prospective customers tried to view your website information on a mobile device without success, you lose.

Current website trends also include larger images, larger fonts and longer scrolling pages. In the past more scrolling meant less business as we all tried to have the most important content “before the fold”, visible at first glance. Due to different user experiences and the reluctance to click on a mobile device, longer pages have become the norm.

We need to be aware of current trends, otherwise our brand looks stale and website visitors stay away due to a decrease in usability.

Thankfully, WordPress makes it easy! Updating your website is convenient and quick! Talk to me today!

Don’t be the best kept secret

and get yourself an attractive website

that connects you with your ideal customers!

Get in touch to discuss how your website can be your ambassador and reflect your brand perfectly.

Let's chat about your website!

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