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Feb
06

Fan Pages on Facebook

By Heike


Eleanor Marks Prior writes about Fan Pages on Facebook:

Fan Pages on Facebook can be very beneficial to any website or company. According to “Mashable.com”, post’s growth figures of roughly 20% monthly, totalling a 200% in size annually. This would mean that this is a good place to build good networks, making a name and endorsing your services and products.  And the process is easy, simple and free. In fact,

you can really become a fan of anything, whether it’s for someone famous  or you may become a fan to something that you find interesting. Whenever you update fan pages, all of your fans see what’s new and they may comment, or they may engage in conversations, ask questions, and visit your website all at one central place. These features give any businesses a great advantage, it may be a small or a big time company, products or websites.

Advantages of Fan Page on Facebook?

  • Search engines can index the page.
  • Pages are public, you can get some nice facebook.com link credit for free.
  • You can send “updates” to fans whenever you want. This is one of the greatest features It’s a nice way of building a database of interested users. You may send messages about new products, updated website, etc.
  • You control the page especially from those competitors who would like to use your page. You are able to send messages, edit or remove sections, and control the information to an extent. You can also easily invite your target audience to your page. Facebook makes  it easier to distinguish who exactly is in your target demographic.
  • When someone joins your Fan page, It publishes on their News feed “Jane Doe became a fan of”. This gives you a chance to connect to more people from other networks.
  • With your fan page, You establish a strong fan base during these initial stages of Facebooks growth and more importantly the development stages of Facebooks attempt to monetize their efforts, will provide you with a solid standpoint to operate from in the years to come.
  • This lets you see exactly where your fans are coming from, their age, there language and so on. You can monitor the growth of your site and see exactly how many page hits your page is getting It’s safe to be said this is still really in the beta stages of production and in the nearby future there will be many more options that will help your develop your marketing strategies and advertising campaigns.

Your Facebook fan page is an extension of your brand and must reflect that. Remember that people are spending more and more of their time online today. Many businesses create their fan pages with great branding and content; but if you do not make any effort to connect and engage the fans, this may be gone to waste. It is really important that you give importance.

All of these will work well if you have a main goal or purpose to your fan page that keeps you focused. It will be easier to decide what to include as content on your fan page if you have set goals in place.

Want a Facebook fanpage now. Can’t do it? No time? Not getting the results from the venture that you wanted? Contact me for evident fan page success.

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Categories : Social Media, Web2.0

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