Looking at this interesting article http://blog.hubspot.com/blog/tabid/6307/bid/4594/Is-22-Tweets-Per-Day-the-Optimum.aspx it appears that posting about 22 Twitter messages daily is the figure to aim for if you are a serious Twitter user. Some people even send 150 tweets out daily. Where do they get the time from to do that? And what are they tweeting about?
If you are anything like me you probably don’t do that. I’m glad to have the time to post one (!) per day, so I’m a bit more like Barack Obama who posts 0.38 tweets daily.
The NY Times sends around 39.04 updates out daily, but I understand that, of course. They’d have a lot of things to post about and there are always fresh news in the pipeline. I guess if I was the NY Times I’d probably post even more! But then no one would buy their newspaper, so cancel that idea.
Over the past few days I’ve made an effort to tweet more often. The only thing I’m concerned about is the quality of posts. I don’t think a post saying “I’m having a sandwich” is great for networking. If you post a lot describing your daily life, starting from “walking the dog” to “giving the dog dinner” and “brushing the dog”, lots of people will take you off their list. Or maybe they enjoy perving into the intimate details of your dog’s life and help you count the flees he’s battling.
So what on earth do you post about when you need to send 22 messages into the Twitter realm? After all, you are looking at brand building, making a connection with potential clients and joint venture partners, driving traffic to your website or blog or trying to sell your services and products.
But be aware: a lot of Twitter fans don’t want to hear your sales talk anyway! I have to admit that I won’t follow people who post only one update about their “great” product, follow thousands of people and expect you to follow them. No way!
Then the others I don’t like are the people who have their sales pitch in every tweet they post. So boring! Actually, I prefer the “making a sandwich and cleaning the benchtop” crowd over the sales people who can’t even relax on the toilet without thinking about selling something to you.
How about you? What do you do? Do you send 22 tweets a day (sounds like 5+ a day, a New Zealand campaign about eating more veggies) into Twitter heaven? What do you say in all these posts? Where do you find all the content to post great information?
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