When blogging started years ago it was more of a diary for people. Nowadays business blogging has other reasons: it’s a place where you can prove you are an expert or that you know what you are doing because you can “talk” about it on your blog and inform your target audience.

You can also bond with your readers because you write about the topics they are looking for. The other very important aspect is the enormous benefit “fresh” content on your website/blog because the search engines, like Google, will like this and rank your website higher and it will be found by more people. The best is to have your blog page on your website in a combined blog website, which is usually on WordPress.

If you have a WordPress.com blog that is hosted by WordPress, not one on your own domain as WordPress.org, it won’t help your website’s search rankings because it’s separate from it. There is a difference between getting a blog that is hosted by WordPress and one that is hosted by your own webhost. If you have a website without a blog it is a good solution to switch to a WordPress blog website rather than having a separate website and a separate blog. It’s not difficult to switch and it’s not an overly expensive exercise either.

Blog websites are just optimized much better to be found on Google than ordinary websites. If you combine your website with a blog your website’s traffic ranking will go up quicker, especially if you focus on keywords that your niche will search for. If you write blog posts try to think about topics that your niche wants to know about and then focus on these keywords. Put this keyword in the heading, mention it in the first sentence and sprinkle it throughout the blog post text. This way it’s easier to be picked up by the search engines, which means more people can find you when they search for the keywords you focus on.

So nowadays a blog is an important tool for a coach to be found online by prospects and to show their knowledge and bond with prospects so they become clients. If you want you can even re-purpose your blog posts and send them to article submission websites, which will give you more traffic again. As there are so many coaches around it is important that you stand out with your content marketing efforts.