socialmarketingI have something to celebrate! After attending the Social Media Marketing programme with VA Classroom, I’ve gained certification as a Social Media Marketing Consultant.

I decided to study Social Media Marketing more closely as I believe that for a large amount of small businesses social media marketing is a vital tool to get free exposure to virtually millions of potential customers.

With Social Media you are able to dominate your niche without spending a fortune on marketing, all it costs is time and your knowledge (or the time of the VA you may hire to help you out with the Social Media tasks if you are too busy).

Social Media Marketing is also exciting because you can prequalify your customers. You build a relationship before any services or products are exchanged and this relationship often turn into longterm business relationships and further sales. The customers get to know you, like you and trust you. This is important to be able to move your customers through your marketing funnel. Without trust people are often to shy to take up on your offers.

Social Media can take this shyness away because your potential customers already value your opinions, your knowledge and your ability to solve their problems. By participating in Social Media you are able to post little gems of your knowledge and advice on certain topics without giving it all away for free. Your participation makes potential customers realise that they NEED your advice and your products. 

The seven modules of the programme covered:

  • Social Media and Strategy and Action Planning 
  • Social Network Profile Set-up and Management
  • Twitter Marketing
  • LinkedIn
  • Facebook Marketing
  • Online Video Marketing
  • Online Reputation Management
  • Social Media Content Marketing

 

socialmediacertificationIf you are keen to learn about these exciting topics yourself, you can enrol in this interactive programme yourself.

The course is self-directed and can be done from home and you can decide when you choose to study and for how long. It is taught by video with detailed resource guides and extensive links and information. Additionally, you become a member of a very active Social Media Club Forum that can be used by all members to exchange ideas, post questions and get further advice.  

This course is particularly interesting for:

  • Virtual Assistants who want to offer these services to their clients,
  • Public Relations and Marketing professionals who haven’t been exposed to Social Media yet, but know they need it for their career
  • Entrepreneurs who want to be able to create their own successful social media campaigns by themselves and need more in-depth training.

I’ll go and celebrate now! You’ll hear again from me soon! birthday_cake

Cheers,

Heike