Today I came across a quite desperate sounding PR consultant on Linkedin who is asking for help and advice from fellow Linkedin members. She is working for a company that has attempted to use social media marketing to promote their products and brand.  The social media campaign does not appear to be a full blown campaign, but more of a sporadic approach and was not fully supported by either the boss of the firm nor some of the employees.

The problem the consultant described is that the CEO wants to abandon the social media marketing efforts entirely as it seems to much work for him (and others) and because he doesn’t believe it has helped the company’s performance. Indeed, performance of the company is significantly down (I remember that it was around the 33% mark this past year), but what is the reason for this?

The cry for help of the PR consultant who believes that a cleverly planned and executed social media campaing would highly benefit the company and its brand and performance has stirred some reactions by other social media marketing professionals.

I post this here as I think it’s important to read about the different viewpoints as many small companies are still not convinced of the benefits social media marketing could offer them and their bottomline. Read the discussion for yourself: http://thecaffeinatedblog.typepad.com/the_caffeinated_blog/2008/12/saving-a-sinking-website-and-the-ceo-whos-sinking-it.html