A few days ago I read an amusing article on my favorite Social Media site, Hubspot, about the excessive automation in Social Media. Here you will find the post: Sense and Sociability – Why Zombies don’t belong in Social Media.
This post came really timely because I have to admit that I’m getting quite bored with some of the zombies on Twitter, for example. I am a big believer in automation in online business, but too much is too much.
I have to even admit that I don’t read direct messages from Twitter anymore. It’s bad, I know, but almost every Twitter member sends out those typical “visit my website to buy blabla” or “become rich by doing that on this website” messages automatically. I am sure I’m not the only person who feels like that (otherwise Hubspot wouldn’t have a post on it, anyway).
Social Media is a relationship building tool and despite all of us talking business and sending out links and advice on business related topics, we can still be human and responsibly use the social networking channels to talk to people, not to plaster our environment with braindead messages that no one reads anyway. This defeats the whole purpose of Social Media.
The same applies to faceless Twitter profiles. Ok, there are some big networks that have a profile which is administered in a less personal way, such as news profiles (CNN and the like), but if you sell Internet Marketing and you ARE an individual, why do you need to disguise yourself and post some photo with cash on it?
This is not intended to anybody in particular, but these are the profiles that I often discard and not follow.
What do you think? Do you feel the same?
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