INTERNET MARKETING & SOCIAL MEDIA PROJECTS

Our project packages are ideal if you need certain parts of your Internet Business implemented and you need to know how much exactly it will cost you. It is for those clients who work on a project basis rather than in a regular monthly or weekly client relationship.

For our regular clients who need an ongoing maintenance or implementation program, please view this page for our very competitive hourly rate.

Strategy session for your new online businesss

This package is designed for the entrepreneur who is new to online businesses. The client may have already an offline business and a basic website that is used to attract offline clients, but does not utilize the online component to earn passive income streams.

This professional will be interested in considering options on how to earn passive income via the media of ebooks (electronic books), webinars, audios, teleseminars/classes, memberships, etc. If you are a coach or consultant, this will also enable you to offer group coaching to an international clientele.

The strategy session will cover your niche, target market, product offerings, list building strategies and implementation suggestions.

The strategy session will be accompanied by a questionnaire.

What you will get:

You will receive guidance and direction to start your online business off on the right foot. You will feel confident in your niche and purpose. We give you advice on how to develop the business successfully and what products you can offer to your clients to earn passive income streams.

You will receive a marketing report and plan for future reference after the session.

Strategy session for your existing online business

This package is designed for entrepreneurs who already have an online business, but who would like to increase their list and get more products and services online.

We will brainstorm fresh ideas on how to attract more people to sign up with you, how to market yourself more successfully and how to repurpose your existing information products. We will also look at proven social marketing strategies and how to find your target market in the social media channels.

What you will get:

With this strategy session you will receive a report on how to achieve your goals successfully. You will receive help with your strategy and target market. We discuss information product options and how to grow your list of clients and subscribers. We have a look at your website and determine what could be improved to attract more subscribers. You will receive an action plan on how to grow your online business successfully.

‘List building’

For the professional who wants to start out from scratch. This package helps with the list building process and collection potential customers’ contact details by offering a “freebie” (this could be a free short report, a free teleseminar, a free video, a free audio, etc. about a certain topic in your field of expertise.) This could be a free report about “10 ways to save money at home” if your business deals with budgeting advice (as an example).

• Domain name and hosting for client with Bluehost.com for 1 year (value of $83.40)
• Installation of Wordpress on your domain
• Installation of an attractive squeeze page (premium Wordpress theme or HTML) (value of $79.00)
• Basic customization (background color, logo, photos: logo and photos to be provided/paid for by client, but can be provided by PA Excellence for an extra charge)
• Copywriting of the squeeze page, basic outline/idea to be supplied by client
• Basic customization of 1Shoppingcart set up with logo and generation of three autoresponders and a custom form for the squeeze page (membership fee of 1Shoppingcart (or its affiliates) to be paid by client, but can be set up by us (autoresponder package: monthly fee $29 and yearly $299)
• Adtracker in 1Shoppingcart

What you will get:

A complete listbuilding starter package to collect contact details from potential clients and customers. You won’t need to worry about this process anymore as it’s all set up for you, including the hosting and squeeze page. Listbuilding is the most important step in your online business.

You need a list of willing subscribers who sign up for your free offering to get them into your marketing funnel. Without a cleverly planned marketing funnel you have no online business. The listbuilding exercise offers you an avenue to build a relationship with your clients and get them to “know, like and trust” you, so that they will buy from you in the future.

‘Product for sale’

This is for the professional who already has created a product for sale, eg. an electronic report in pdf. format or a video or a product he or she wants to sell online.

We feed the first product marketing funnel for you or offer a “stand alone” product (e.g. a book, a consultation or a membership).

This package includes a 30 min strategy session, in which we discuss your options and your way forward.

• Securing of a domain name and hosting for client with Bluehost.com for 1 year (a value of $83.40)
• Installation of Wordpress on your domain
• Installation of an attractive sales page on a premium theme (a value of $79.00)
• Basic customization of the template (logo and photos to be provided by client, but can be provided by us at an extra charge)
• Copywriting of the sales page, information about the topic to be given by client
• Basic customization of 1Shoppingcart set up with logo and set up of up to three products for sale with pay buttons for the web page (membership fee of 1Shoppingcart (or its affiliates) to be covered by client, this starter package will cost $34 monthly or $349 yearly (save $59) or you can upgrade to the basic package at $59, which includes product sales and email marketing tools)
• Adtracker in 1Shoppingcart

What you will get:

The total package to sell your ebook, CD or audio to your website visitors. This package is designed for someone who starts from scratch with the sales process. You don’t even need to have your own website, we provide you with a landing/salespage and even get the copywriting done for you so that you build momentum with your customers.

Writing a salespage is not an easy process. If you don’t hit a nerve with your website visitors, it’s all over and you won’t sell your product to anybody. Copywriting needs to exude trust with your website visitors, loud sales pitches don’t work anymore. We make sure we make your customers notice the pain and emotions they need to feel in order to buy your product.

Wordpress Blog website  

This is for the newcomer to the blogging world and includes one Ithemes Flexx Wordpress template with basic functions and basic customization. A blog or Wordpress website can be used as a web site with the advantage of interactive communication with clients and excellent search engine optimization results. Static HTML websites are a thing of the past, Wordpress blog websites are the best option for your online presence in our modern world!

• Securing of a domain name and hosting with Bluehost.com for 1 year (a value of $83.40)
• Installation of Wordpress on your domain
• Installation of an attractive and easy to use premium Wordpress blog template Flexx theme (value of $79)
• Basic customization of the template (background color, logo, photos)
• Customization of side bars, footer, menu
• Blog includes blog page, home page, about us page, services page, contact page, and one other page of your choice (e.g. sitemap)
• Install up to three plug ins, e.g. Google analytics, Sociable, SEO, Akismet, etc.
• Set up feedburner account and install on blog
• Subscription opt-in box for your ezine or free report (you need to supply the code)
• Uploading of your content (client to supply text)

What you will get:

An amazing start to your online business or even simply a start to your blogging career if you choose to become a professional or recreational blogger. A blog website can look equally attractive as a traditional website if you customize it with great graphics. The fantastic thing about blogs is that you can update them easily yourself and that every hour or minute of the day, if you like. The theme we choose for this option is the best in the world for useability.

The Flexx theme truly is the easiest to use template and it can be customized into a versatile website. We’ve been thinking about you when we decided to include this theme because you won’t have any trouble with it. Just go ahead and get your dream website done at a fraction of the price your webdesigner would charge you. It really is that easy!

‘Social media Head start’

Ideal package for businesses brand new to social media marketing.

• Assessment of your business goals and strategy to identify your opportunities in the social media realm
• Social media research and identification of suitable networks and groups in your niche/field
• Action plan with suggested social media networks
• Profile set up in the Big Three (Facebook, Twitter and LinkedIn) and if it suits your market, MySpace
• Set up of a specialized Facebook page for your business
• Identification of 3 groups on LinkedIn and sign up to these groups for you
• Identification of 3 groups on Facebook and sign to these groups for you
• Identification of 20 strategically interesting Twitter members for you to follow to kick off successfully into your new network

What you will get:

You will be able to jump right into your social media life and build relationships with your target market. Social Media Marketing is one of the most powerful tools to attract lasting relationships, not only personally, but also professionally. Social Media is where the people are. You can catch them right there and then and with zero cost once it’s all set up.

Advertising is expensive one-way communication, Social Media is cheap or free two way communication. You can build your reputation online without having to talk at people, you talk with them. Advertising is not a trusted avenue anymore and only affordable for bigger businesses. Choose Social Media to get the best out of your campaigns.

We help you set up your Social Media presence and explain to you how to proceed. If you would like us to handle some of the Social Media tasks for you in the future, we are happy to do that as well. Our team consists of certified Social Media experts (see virtual assistant team page for more information)

• Assessment of your business goals and strategy to identify the opportunities within the social media realm
• Social media research and identification of suitable networks and groups in your niche/field
• Action plan
• Assessment of current profiles
• Set up of a specialized Facebook fan page for your business
• Identification of 3 groups on LinkedIn and sign up to these groups for you
• Identification of 3 groups on Facebook and sign up to these groups for you
• Identification of 20 strategically interesting Twitter members for you to follow to kick start your new network relations

 What you will get:

You might have started with Social Media, but don’t see the point nor the advantage of it. You may also be overwhelmed because it’s a real time waster. To help you with this, we will examine your current Social Media presence and suggest a way forward without the headaches. We are certified Social Media experts and know how to help you with your Social Media campaigns successfully and sustainably.

Starter Pack Newsletter/Ezine production

This is a package for businesses who have not used a customized electronic newsletter for their business before. Please note that a membership account with a newsletter system (Aweber, Shoppingcart or Constant Contact), is required and payable by the client. This entitles the client to have sole ownership of this account and that this account will not be used for any other client’s work.

• Set up of a suitable template and customization (color scheme, etc.)
• Client provides newsletter text
• PA Excellence suggests suitable images. These images may need to be purchased from suppliers of royalty-free, high quality images, if the client agrees. Some newsletter systems, such as Constant Contact, supply a large picture gallery, but this is often reflected in a higher membership fee
• Newsletter will be set up in Constant Contact, Shoppingcart or Aweber
• Tracking of newsletter statistics (opening rate, delete rate, etc.)

What you will get:

You will be able to keep in contact with your subscribers and clients to build a solid trust relationship that enables you to sell more products and services. We set up an attractive looking newsletter in the right format and with calls for action. We will carefully work out how much promotion and how much content you will need to build a loyal readership. We can also help you sending out your newsletters regularly.

Starter Pack Shopping Cart

This package is for businesses who wish to sell products or services online from the convenience of their website. The client is responsible for signing up for a merchant account. We can help you with this. Please note that the client needs to purchase a membership with the shopping cart provider and needs to get a merchant account. The SC membership is under the sole ownership of the client and will not be used for any other client.

• Set up and customization of the shopping cart (logo, colors, font)
• A Thank you page (Wordpress blog or HTML) to thank your clients for purchasing your products
• Set up Paypal or other payment gateway (merchant account to be supplied by client)
• Add 2 products to the shopping cart offering
• Add purchase buttons to your website
• Set up 3 autoresponders each to follow up with your clients and if appropriate have an upsell available
• Not included: website/blog site, shoppingcart fee, website hosting and domain registration

What you will get:

You get a well functioning shopping cart for your website with the feel and look of your brand. You will be able to offer your products to your website visitors and earn money.

Total Package Teleseminar

This package is particularly interesting for businesses who wish to offer their clients some extra services or products. Teleseminars are a great source of income, they offer your clients and potential clients the opportunity to get to know you and your business. They can be offered as a free product (pink spoon) or as a paid resource (low to middle range of marketing funnel). This package includes:

• Entering the teleclass into the shopping cart as a product
• Set up of 3 autoresponders
• Set up a bridge line with Instant Teleseminars or a provider of your choice
• Set up the recording of teleclass in audioacrobat
• Supply client with mp3 after teleclass to post on website
• Creation of broadcast to send to client’s list to invite guests to the teleclass (in shoppingcart)

What you will get:

A professional service with a special webpage, which can even include your personal message to your subscribers. The teleseminar attendees can listen from the comfort of their home or office by webcast (which means zero costs for them) or call in and participate by phone (phone call costs apply for the callers).

The service also offers a mp3 recording so that you can repurpose the teleseminar and use it as a product or part of an information pack. Talk to us about the options what we can do to repurpose the content to maximise your profits!

Traffic Geyser Set up

This package is designed for all types of businesses, online and offline businesses. If you are a plumber, a photographer, an author or an online coach, you can highly benefit from the Traffic Geyser video system.

Traffic Geyser is an amazing distribution tool that makes you stand out from the crowd, gives you a high Google and search engine ranking very quickly and earns you money within a short period of time.

For more information on Traffic Geyser, please contact us and we are happy to discuss a package solution with you.

If you are curious what Traffic Geyser is, simply click on the logo on the left to find out more from Traffic Geyser directly.

TOTAL ONLINE BUSINESS START UP 

If you haven’t yet started your online presence or online business yet, we have a great package deal for you!

The Total Online Package for Coaches and Consultants sets you up to get online quickly and easily. No headaches, no long waiting time.

You jump right into your new business without any delays and earn money from the start. Too many entrepreneurs try to implement their business slowly, step-by-step and wonder why they don’t earn any money. Half-a-business simply won’t do! Your clients expect you to have your business set up properly, otherwise they feel uncomfortable and can’t trust and commit to your services.

Do the smart thing and have your online business implemented without delay!

This is what you’ll get:

1. Strategy Assessment, Marketing Funnel and Action Plan

We’ll get you started on the right foot by analyzing your business and developing a plan to make you a success. We can take the blueprint that you got for your business and customize it to your unique needs and target market. We are here to help you with the the whole marketing funnel for your specific business. And we will hold you accountable (in a nice way, though!) to get going and live your dream business.

2. Social Media Assessment and Profile Set up 

We’ll outline the key social media tools to help you market your new online business to connect with your target audience.  Plus, we’ll set up your accounts and profiles for the top 3 social media platforms you need to have a presence in to get started.

Social Media is not a fluke, it’s here to stay. And especially women entrepreneurs love connecting via Social Media channels. Even if you already have started with Facebook or Twitter, we are able to expand your Social Media presence to give you a strategic approach – and without compromising the fun of it!

3. Website and Blog

You will have a completed blog with 5 pages, a sign up box for updates, and 10 blog posts to get you started (if you don’t have any blog posts, that’s OK, one of our copywriters can get this started for you!).

Even if you already have a website, we will audit it and refresh it for you. Or we will design a brandnew Wordpress blog website with headers and images for you, guaranteed to make a good impression.

4. Facebook Business Page

The business page, customized to your needs, will help you engage your community, send updates and find new clients and prospects. You will have your blog updates sent to your business page, your custom header used and the sign up box for your free report added.

You will see how quickly your list of prospects grows with the power of Social Media and community!

5. Your first “Pink Spoon”

To get started we help you with the production of your free offering, also called pink spoon, to give your prospective clients an introduction to your expertise and services. This can be anything from an ezine, a report or a teleclass. Grow your list exponentially!

We help you with the brainstorming and the final production of this freebie. Finally, you don’t need to worry about this anymore! Let your freebie and the automated online system work for you, while you are able to relax.

6. First Product Creation

Start earning a passive income right away by selling your first eBook, teleseminar or webinar. This includes a product sales page too! We will help you with your first product, so that you can offer something to your clients immediately.

We will set up the shoppingcart and payment options and also design the cover page of your ebook. Additionally, as mentioned before, you will get the most important sales page that will help you sell this product – all by itself!  

7.  Squeeze Page

Start building your list right away by offering clients a way to opt in to your updates. A squeeze page is the first point of contact with many of your prospects and will entice them into requesting your freebie.

The squeeze page is a shorter webpage with a video or audio, some compelling text and a sign up / opt in box for your prospects. We manage the backend of this opt in box in the shopping cart for you as well! Isn’t that great service?

8.  Shopping Cart 

We already talked about, but having a customized and fully functioning shopping cart is one of the most important steps in your online business. It makes it easy for clients to purchase your products and get updates. 

We’ll set up your Pink Spoon, autoresponders, Ezines, and first product in the shopping cart to get the ball rolling. So no headaches about how to set up the shoppingcart for you anymore! You can get to the other business building things and leave this techie part to us. And if you would like an affiliate program, we can set that up in the shopping cart for you, too.

9. Content

Yes, you read that correctly. We provide you with the content that makes your business succeed. This means we will help you with your blog posts, as mentioned above, and set you up with a starter kit of 10 blog posts to make your blog look GREAT. There’s nothing worse than having an empty blog and it’s so hard to get started.

If you struggle with your first blog posts, help is here! You give us some idea of what content you would like to add in your first ten blog posts and we will make them happen – plus we make them keyword rich, so that the search engines will pick them up and get your rankings higher.

10. Super Bonus

One month of VA support, up to 10 hours, to answer your questions and ensure everything is running smoothly. This can also include your own Ustream show or blogtalk radio show, webinar or teleseminar! We have the virtual event specialists that help you make your online business dreams come true.

Especially the first month is the most difficult period for you to really get the business going online. You will be able to stop worrying about being on your own, we are just one call or email away. Let us be your brainstorming force or your implementation buddies.

Please note: we will make suggestions for the website layout, for your Facebook fan page, your Twitter background, and all other ‘ingredients’ and services and accept up to three revisions/changes. After three revisions/changes you need to purchase hours at the hourly rate to make further changes. At the initial consultation we will discuss branding, identity and color schemes, so that you are happy with our suggestions and that your target market matches the ideas.

If  you have questions about this amazing package, please don’t hesitate to contact us for further details.

You can feel comfortable about your decision to purchase this package as we offer you a money back guarantee.

If you purchase this package and after the first consultation you feel that you don’t want to go ahead, we refund you the full amount. This is our guaratee.

Please note: We can only refund you before any implementation work has commenced.