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Marketing Strategy

Let’s identify what you need to stop doing, keep doing and start doing. 

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Strategy sessions

Strategy session for local/brick and mortar business

If you have a local business and would like to find out how to grow your customer list, this is the package for you.

It includes a website audit (if you have a website) to assess what you could improve to attract more customers and how to start the conversation with your website visitors.

If you have no website yet, we will identify what type of website is useful for your unique business, what content to add to a new website and your possible target markets and how to reach them with your unique branding.

We also talk about how you can automatize your marketing messages to save you time. No more piles of business cards in your bag after every networking meeting and no way on how to follow up!

You will receive a written report on the findings so that you are able to implement the ideas.

This package starts at $597.

Website audit

This package is designed for the small business that has already a website, which is more than a few years old or that doesn’t result in any inquiries or database sign ups. To make sure that the website actually has all the elements it needs to attract and convert this website audit can be very helpful.

I will check the layout, the branding, and make sure that any website visitors understands what your website is selling or offering at first glance.

I will check your web form, your “pink spoon” that is designed to get website visitors to leave their contact details with you and also your keywords.

I will summarize my findings so you are able to implement any changes you would like immediately.

This is a basic package, but a very important one, and starts at $197.

Social Media audit

If you have started using Social Media and you are not sure how what to post, how to customize your profiles and what to do to grow your list of prospects, this package is for you.

I look at your profiles, give you my thoughts on what you can improve, look at groups you can add or join, conversation topics, the ratio of promotion to content, how often to post and how to find topics to post about.

You will receive a written report about my findings with clear instructions of what you could do to increase your prospect list and how to measure it.

This package is more elaborate and starts at $497.

Social Media Strategy session for your new online business

This package is designed for the business owner who is new to online businesses. The client may have already an offline business and a basic website that is used to attract offline clients, but does not utilize the online component to earn passive income streams.

What you will get:

  • You will receive guidance and direction to start your Social Media presence off on the right foot. This includes client attraction networking, branding and reputation management online.
  • You will receive a Social Media assessment and action plan that you can implement straight away.
  • If you are a coach or consultant, a strong Social Media presence is vital to differentiate yourself from the competition.
  • The strategy session will be accompanied by a questionnaire.

This package is elaborate and starts at $697.

Social Media Assessment and Strategy session for your existing online business

This package is designed for entrepreneurs who already have an online business, but who would like to increase their visibility, client attraction and reputation management online.

What you will get:

  • With this strategy session you will receive a report on how to achieve your Social Networking goals successfully.
  • You will receive an action plan on how to grow your online business successfully with the help of Social Media.

This package starts at $697.

Strategy package for a new online business

If you have every wondered how your idea could be turned into a business, chances are I can help you. If you have thought about how your hobbies, interests and knowledge could help people, an online business can be the answer as many people are looking for help with their questions in the Internet. Everybody “googles” nowadays.

To be able to share your knowledge with the world, you need a well thought through plan on how to cohesively and clearly communicate your intentions and build a business around it.

I can help you

  • drilling down your idea to a focused approach
  • work out your ideal target market
  • create the right platforms and content to show you are an expert in your field

What you will get:

This is a very comprehensive package and includes three consultations in-person or over the phone.

You will receive a detailed online business roadmap that you can implement at your own pace. This includes the above mentioned packages tied together for greatest impact.

It starts with laying the foundations, identifying the income streams within your individual business model, listbuilding ideas, communication tactics, website type recommendation, keyword research, Social Media advice, brand identity recommendations, software and tools list, and finishes with recommendations on how to hire an implementing service or getting your own virtual assistant.

This package starts at $997.  Implementation is not included.

Implementation packages

‘Social media Head start’ – Find clients through online networking

Ideal package for businesses new to social media marketing.

What you will get:

You will be able to jump right into your social media life and build relationships with your target market. Social Media Marketing is one of the most powerful tools to attract lasting relationships, not only personally, but also professionally. Social Media is where the people are.

  • Assessment of your business goals and strategy to identify your opportunities in the social media realm
  • Social media research and identification of suitable networks and groups in your niche/field
  • Action plan with suggested social media networks
  • Profile set up in the Big Three (Facebook, Twitter and LinkedIn)
  • Set up of a specialized Facebook page for your business
  • Identification of 3 groups on LinkedIn and sign up to these groups for you
  • Identification of 3 groups on Facebook and sign to these groups for you
  • Identification of 20 strategically interesting Twitter members for you to follow to kick off successfully into your new network

‘Social media New Beginnings’ – Get measurable results with your online networking efforts!

You have a few profiles on the main networks, but do not know how to make the most of them.

What you will get:

You might have started with Social Media, but don’t see the point nor the advantage of it. You may also be overwhelmed because it’s a real time waster. To help you with this, we will examine your current Social Media presence and suggest a way forward without the headaches. We are certified Social Media experts and know how to help you with your Social Media campaigns successfully and sustainably.

  • Assessment of your business goals and strategy to identify the opportunities within the social media realm
  • Social media research and identification of suitable networks and groups in your niche/field
  • Action plan
  • Assessment of current profiles
  • Set up of a specialized Facebook fan page for your business
  • Identification of 3 groups on LinkedIn and sign up to these groups for you
  • Identification of 3 groups on Facebook and sign up to these groups for you
  • Identification of 20 strategically interesting Twitter members for you to follow to kick start your new network relations

‘Superstarter’ – New Website design

This package is for the business that doesn’t have a current website. A mobile responsive WordPress website has the advantage of excellent search engine optimization results. Static HTML websites are a thing of the past, WordPress blog websites are the best option for your online presence in 2015 and beyond!

What you will get:

  • Domain name for one year
  • Hosting for one year
  • Installation of WordPress on your domain
  • Basic customization (background color, logo, photos)
  • Website package includes up to five pages
  • Installation of up to three plug ins, e.g. Google analytics, Sociable, SEO, Akismet, etc.
  • Uploading of your content (client to supply text)
  • Client to supply images or I can source suitable images at the client’s cost

‘Freshen Up’ of your current WordPress website

This is for the business owner who already has a WordPress website and would like to freshen up the look and function of the website. This means the domain name and the hosting are already in place, but the look needs a lift.

You will get:

  • a responsive theme which will make sure your website is well displayed on any screen size, from tablet to mobile phone
  • Basic, but attractive, customization
  • Basic graphic design (any elaborate design is at an extra cost)
  • Client to supply images or I source suitable image at the client’s cost

‘Make it work for you’ – Website Maintainer

Update of your website, including posting blog posts, adding pages and images, etc. – $50/per hour

‘Giving it a home’ – Website hosting & domain names

  • Hosting of your website – $20/monthly
  • Securing of domain name/s – $25 per domain

‘Get their trust’ – List building package

This first package is for the professional who wants to start out from scratch. This package helps with the data base, or commonly known as list building process.

It entails collecting of prospects  contact details by offering a “freebie” (this could be a free short report, a free teleseminar, a free video, a free audio, etc. about a certain topic in your field of expertise.)

This package includes a 30 min strategy session, in which we discuss your options and your way forward.

‘Product for sale’ package – Set up all automation that is required to sell products in an online store

This package is for the professional who already has created a product for sale, eg. an electronic report in pdf. format or a video or a “real” product, such as a book, he or she wants to sell online.

This package feeds the first product into the marketing funnel or offers a “stand alone” product (e.g. a book, a consultation or a membership).

This package includes a 30 min strategy session, in which we discuss your options and your way forward, including the software to use.

These are just examples of packages that may suit your business.  For a package price please talk to me. Please also inquire about other services.

Please note that all autoresponder, email newsletter, shoppingcart, etc. software is at the client’s expense as they will be holding the accounts for these, not Heike Miller Marketing.

All packages are customized to your unique business.

Let's talk about how I can help you.

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