If you are an online shop selling babyproducts or a coach selling your knowledge and information products, there are some things that make your online shop more interesting.

Things that come to mind that I like in an online shop are:

• longer, detailed descriptions of the items
• if possible, add a video of every item
• the shoppingcart actually works
• when the menu works well and I can actually find things
• when I get presented similar products or complementary products offered underneath the product I look at (upsells)

Why do I like the “upsell” feature in the shoppingcart?

Because sometimes we like to have the right shoes to the dress and also want to see a matching bag with it. Why don’t all shops who sell online think about this? It benefits both, the customer who may not be savvy in finding the right accessories and the shop that can sell more.

Example: Melanie Benson-Strick's CD folder for the Virtual Team Building Program

For an information marketer, consultant or coach the upsell could be another ebook that would be interesting to the purchaser or a blueprint poster or a video. Try to think about complimentary items or in a different media, such as a hardcopy of the ebook you sell for a small extra amount. This hardcopy could be a nicely printed folder with your ebook, workbook and CDs.

Multi-media is the key! Although your customers might like to read your ebook on their computer, they may also want to listen to the CDs while they drive to work.

Get creative with your offerings!

For media kits, like the one on the left, I would recommend using Vervante who can dropship your kits and offer the option to print only on demand. This is a true recommendation without any affiliate commission attached to it.

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