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If you have a Facebook page, you don’t need a website anymore?

If you have a Facebook page, you don’t need a website anymore?

Many small business owners who are looking for a cost-effective or low cost web presence get themselves a Facebook page in the belief that this can easily replace their traditional website. After all, it’s free to start your own Facebook page for your small business and if you get all that traffic for free, why not sign in relief and ditch the cost to get a website? And indeed, there are so many friends and fans who come across your Facebook page and click the “like” button. Experts, though, warn of keeping all eggs in one basket. Advantages for small business marketing in having your own website are: The Search engine optimization for your website is yours. True that Facebook pages get a lot of attention, yet you are dependent on Facebook and its ever changing financial targets. Is it totally free to have a Facebook page? Not quite as you may have discovered. The organic traffic, meaning the traffic that comes to your page by all the people who liked it, dwindles. Facebook doesn’t let all the “likers” through to your page anymore in order to drum up some money itself via the Facebook ads! So you get more traffic to your Facebook page with the “help” of Facebook advertisements. And of course, this costs. The content on your website is yours if you choose to have your own website that is, for example, built in WordPress. If all of your content is held on your Facebook page, Facebook is the owner of your content. People go to your Facebook page and all they see is a big...
New equine website design

New equine website design

The client who runs a horse stud business standing an imported Riding Pony already had a website done by me years ago and as technology has advanced rapidly and many people only accessing the web via their mobile phones, she needed a new mobile friendly version. But not any website would do as the business of breeding imported riding ponies has become very competitive in the Australian and New Zealand market. We had a further look at the branding which seemed stale and didn’t demonstrate the brand anymore. We looked at the values of the breeding she offered and words that sprung to mind were luxury, enduring, proven and reliable. The breeding service of the stallion, Davidoff, was priced at a higher price bracket so it is in the more luxury market due to his direct relation to one of the best performing and well known sires in the world. Davidoff has also proven himself over the years as being a reliable breeder (not only physically), but also his offspring constantly performed exceptionally well. His close relatives were also regularly proving their athletic and kind nature. We chose a color scheme in the website that represented all the values. Black stands for luxury, red for attention (“here is something outstanding”) and the wooden background showed durability and reliability, a kind of earthiness. Many websites are created the same with only a few differences in the header graphic and text (content), but to represent a brand perfectly, it is necessary to look at the whole picture so that every website visitor immediately feels what the brand is all about. The...

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