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If you have a Facebook page, you don’t need a website anymore?

If you have a Facebook page, you don’t need a website anymore?

Many small business owners who are looking for a cost-effective or low cost web presence get themselves a Facebook page in the belief that this can easily replace their traditional website. After all, it’s free to start your own Facebook page for your small business and if you get all that traffic for free, why not sign in relief and ditch the cost to get a website? And indeed, there are so many friends and fans who come across your Facebook page and click the “like” button. Experts, though, warn of keeping all eggs in one basket. Advantages for small business marketing in having your own website are: The Search engine optimization for your website is yours. True that Facebook pages get a lot of attention, yet you are dependent on Facebook and its ever changing financial targets. Is it totally free to have a Facebook page? Not quite as you may have discovered. The organic traffic, meaning the traffic that comes to your page by all the people who liked it, dwindles. Facebook doesn’t let all the “likers” through to your page anymore in order to drum up some money itself via the Facebook ads! So you get more traffic to your Facebook page with the “help” of Facebook advertisements. And of course, this costs. The content on your website is yours if you choose to have your own website that is, for example, built in WordPress. If all of your content is held on your Facebook page, Facebook is the owner of your content. People go to your Facebook page and all they see is a big...
Social Media quick tip: the principles for engagement in your posts

Social Media quick tip: the principles for engagement in your posts

To engage with your target market in Social Media, Craig Cannings, Social Media guru and educator, has developed the PIC principle. The PIC principle stands for the ratio of Promotional – Informational – Conversational posts in your Social Media posts. The ratio Craig recommends is the following: Promotional: of all posts only 20% should be free offers, upcoming events, product launches Informational: 40% of everything  you post should be blog posts, industry news, quotes and tips. Conversational: 40% (questions and replies). To sum this up: Keep track of your promotional posts in Social Media. Social networking is mainly about sharing content, having conversations, but not inundating people with offers and sales conversation. Sales are not a taboo, they are necessary for your business, but offers should be more restrained, otherwise your followers will just block you or see you as a nuisance. Information and learning new things from you is what most people expect from you, this is why they start following and connecting with you. Social networking is about conversations, checking up on questions from your followers and responding to them. This makes or breaks your online relationships. If you never check if there are questions, it is easy to be seen as arrogant and something a robot would do, and not a human being. Keep real, engage with your Social Media people and build meaningful relationships that lead to sales. You can’t force sales by not being available, yet bombarding your audience with a lot of...

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