If you’ve heard your Virtual Assistant (VA) saying that she is changing her business model and going away from the hourly rate, you may be surprised and hit with some shock.You feel the hourly rate worked, at least more or less, and you knew exactly what you could afford monthly or weekly and now you feel the jitters of uncertainty. Will you be able to afford to pay for those packages and get the same amount of work done as before?
If you wonder why many VAs are changing to service packages, here are some reasons:
- Because VAs often experience their clients rushing them with tasks to pay less, feeling they can’t achieve a good enough result in a short timeframe
- Because VAs feel bad when a task takes longer than expected and they know that the business owner will scrutinize their time sheets in a way that doesn’t establish trust and understanding
- Because some VAs are amazingly fast workers, some are very slow and most VAs are in the middle, meaning that it’s really hard to estimate how long a task will take, espcially when you hire a multi VA firm with different people working on the team
- Because every VA has extraordinary skills in one or two areas and is a bit weaker in others, so the weaker ones may take a bit more time, but overall she is an amazing worker, very reliable and does her best to help building her clients’ businesses
- Because sometimes out of the ordinary circumstances happen and technology breaks down (such as teleseminars or video recording troubles) and things take much longer than expected, causing upset by the paying client, who needs to pay more on an hourly rate
- VAs are always keen to make their clients happy, there is not one VA that doesn’t want to satisfy the clients’ business needs so she feels bad when doing a task is time-oriented and not result-oriented
- Because VAs often have one or two cash strapped clients who constantly pressure them into working faster, so these VAs give hours for free to make the client happy and consequently get worn out and dissatisfied with their work conditions
- Because sometimes a VA has to rush a job because the client has set a strict budget and ends up with a less then great result
- Because an hourly rate can actually create disharmony and exhaustion in both VA and client
- Because a package can be easier to manage when the VA has more than one client, the tasks are usually set and entered into the project management software and due to the outlined steps that get ticked off, nothing gets forgotten, which makes the client very happy
These are just some of the reasons. The reasons come from both sides and make it hard to develop an harmonious and equal relationship. VA coaches have observed and heard these concerns from many exhausted VAs who work an enormous amount of hours for little reward and get more and more dissatisfied. Some even drop out of the industry because they can’t cope with the struggle anymore and their skillsets are lost, which is a real loss as there are still not enough VAs out there to serve all clients who need what they have on offer. Remember, the online industry is also growing, so demand for skilled support staff is rising.
The solution?
VAs are starting to create packages, either standard packages or customized packages, instead of offering hourly rates. Most VAs will develop standard packages with all tasks outlined for a great result for the client, estimate the time and work out the price for the package. At first glance this package may look more expensive than the hourly rate because a number of tasks are bundled together, but realistically the client gets so much more value from a set package.
The value of VA service packages for the client
- The client gets the assurance the task will be finished, regardless of how long it takes, and no half-done things stay in the “to do list”
- The client can see what is included in the package and knows the outcome
- There is no uncertainty what a project will cost client, so the client knows exactly how to calculate their own fees for their clients, products and services to make a profit (after all we have a business to earn money, aren’t we?)
- The client knows costs upfront and can actually set their own budget much easier with less surprises (eg. the client wants to hold a teleseminar to a VIP coaching package. Looking at the VA’s package price for preparing, moderating, recording and transcribing and setting a target, the business owner can confidently set a price for the VIP coaching package to earn a decent profit, so no out of pocket virtual events for you anymore!)
- The client knows that the result of the task will be excellent and not a rushed mess
- There is so much great transparency
- Client and VA meet in the middle and as equal business partners and the relationship can nurtured without looking at the hourly rate all the time, after all results for your business will be better with a VA that knows your business well, so keeping on the same team or support person for a long time is vital to your business success
When you look at these reasons you have to admit that calculating your own profit will become so much easier for you with packages. You know what services you require per month, how much the service packages will cost you, what you will achieve with the end result and calculate the fees you need to charge to your own clients.
If you need help with determining what services you ideally require or planning out your marketing calendar, your VA, online marketing coordinator or online business manager can sit down with you and create a plan and a calendar of marketing activities that are customized to your business.




Ali’s newest blog post talks about our childhood hobbies, what we were good at as a kid and how that could actually help us today in our business life. I have to agree. I used to be the child that was sitting till late through the night writing stories and drawing pictures. I had a collection of about 200 horse postcards and used to sit down to plan out my equestrian center where people could learn to ride. I had maps and drawings of the whole equestrian complex with riding arena areas, wash bays, stables, guest accommodation units and paddocks. Every day I would add or change something about the big masterplan.
artwork. But have you ever considered how those hobbies now impact your business success? Even if you’re no longer involved in those hobbies, the skills you learned on the softball field or the stage helped mold you into the professional you are today. And if you’re still figuring out what direction to take your business, your hobbies also offer insights into the types of activities that you’re truly passionate about. Read on to see what your hobby says about you.
I met Kirk and Donny from The Missingthread.com at my recent ERS workshop with David Neagle and was greatly impressed by these two kind and knowledgeable people. So I thought, with Christmas so close, an article from Donny about taking care of yourself and being your own best friend is just the right story to read:
There are two types of quitting:
Thoughts Are Powerful Things
As you’re growing your business, your own personal level of confidence and passion comes into play on a number of levels. When you’re confident in your business and you’re working on a project you love, your clients can tell. In fact, they feed from your positive energy and learn to trust you as a resource. That’s why choosing the right path and taking the right steps along the way can tremendously improve your business – and your bottom line.
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