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If you have a Facebook page, you don’t need a website anymore?

If you have a Facebook page, you don’t need a website anymore?

Many small business owners who are looking for a cost-effective or low cost web presence get themselves a Facebook page in the belief that this can easily replace their traditional website. After all, it’s free to start your own Facebook page for your small business and if you get all that traffic for free, why not sign in relief and ditch the cost to get a website? And indeed, there are so many friends and fans who come across your Facebook page and click the “like” button. Experts, though, warn of keeping all eggs in one basket. Advantages for small business marketing in having your own website are: The Search engine optimization for your website is yours. True that Facebook pages get a lot of attention, yet you are dependent on Facebook and its ever changing financial targets. Is it totally free to have a Facebook page? Not quite as you may have discovered. The organic traffic, meaning the traffic that comes to your page by all the people who liked it, dwindles. Facebook doesn’t let all the “likers” through to your page anymore in order to drum up some money itself via the Facebook ads! So you get more traffic to your Facebook page with the “help” of Facebook advertisements. And of course, this costs. The content on your website is yours if you choose to have your own website that is, for example, built in WordPress. If all of your content is held on your Facebook page, Facebook is the owner of your content. People go to your Facebook page and all they see is a big...

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