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If you have a Facebook page, you don’t need a website anymore?

If you have a Facebook page, you don’t need a website anymore?

Many small business owners who are looking for a cost-effective or low cost web presence get themselves a Facebook page in the belief that this can easily replace their traditional website. After all, it’s free to start your own Facebook page for your small business and if you get all that traffic for free, why not sign in relief and ditch the cost to get a website? And indeed, there are so many friends and fans who come across your Facebook page and click the “like” button. Experts, though, warn of keeping all eggs in one basket. Advantages for small business marketing in having your own website are: The Search engine optimization for your website is yours. True that Facebook pages get a lot of attention, yet you are dependent on Facebook and its ever changing financial targets. Is it totally free to have a Facebook page? Not quite as you may have discovered. The organic traffic, meaning the traffic that comes to your page by all the people who liked it, dwindles. Facebook doesn’t let all the “likers” through to your page anymore in order to drum up some money itself via the Facebook ads! So you get more traffic to your Facebook page with the “help” of Facebook advertisements. And of course, this costs. The content on your website is yours if you choose to have your own website that is, for example, built in WordPress. If all of your content is held on your Facebook page, Facebook is the owner of your content. People go to your Facebook page and all they see is a big...
New Small Business Marketing Website

New Small Business Marketing Website

Regardless of what kind of small business you have, be it selling cookies, childrens’ toys or horse agistment, you need a small business marketing website that presents your services to your customers. I have recently design a beautiful small business website for a horse agistment provider. You may not think a small business catering the horse market requires a website, but indeed you don’t want to be the best kept secret. Regardless of who your target market is, be it business people or horse fans, your small business needs a website that outlines what you do and what you offer. This Australia horse agistment and boutique horse grazing centre has just been received a sunning website that is responsive and mobile phone friendly. Regardless of how big the screen is you want to see the information, the photos and information adjusts perfectly. Freemans Lodge Agistment (http://www.freemanslodgeagistment.com) has just launched and it is a stunning website that shows off its brand and boutique grazing property to the discerning horse fan. Freemans Lodge also caters to horse breeders who wish to breed to a German Riding Pony stallion or buy a horse or pony already trained. The Small business website has made use of extensive branding to show it’s origin the beautiful countryside of New South Wales. Freemans Lodge also makes use of Facebook marketing and has a very active Facebook community telling about their breeding, their grazing and especially their horses for sale. Check out the small business website for Freemans Lodge online on...
New equine website design

New equine website design

The client who runs a horse stud business standing an imported Riding Pony already had a website done by me years ago and as technology has advanced rapidly and many people only accessing the web via their mobile phones, she needed a new mobile friendly version. But not any website would do as the business of breeding imported riding ponies has become very competitive in the Australian and New Zealand market. We had a further look at the branding which seemed stale and didn’t demonstrate the brand anymore. We looked at the values of the breeding she offered and words that sprung to mind were luxury, enduring, proven and reliable. The breeding service of the stallion, Davidoff, was priced at a higher price bracket so it is in the more luxury market due to his direct relation to one of the best performing and well known sires in the world. Davidoff has also proven himself over the years as being a reliable breeder (not only physically), but also his offspring constantly performed exceptionally well. His close relatives were also regularly proving their athletic and kind nature. We chose a color scheme in the website that represented all the values. Black stands for luxury, red for attention (“here is something outstanding”) and the wooden background showed durability and reliability, a kind of earthiness. Many websites are created the same with only a few differences in the header graphic and text (content), but to represent a brand perfectly, it is necessary to look at the whole picture so that every website visitor immediately feels what the brand is all about. The...
Social Media quick tip: the principles for engagement in your posts

Social Media quick tip: the principles for engagement in your posts

To engage with your target market in Social Media, Craig Cannings, Social Media guru and educator, has developed the PIC principle. The PIC principle stands for the ratio of Promotional – Informational – Conversational posts in your Social Media posts. The ratio Craig recommends is the following: Promotional: of all posts only 20% should be free offers, upcoming events, product launches Informational: 40% of everything  you post should be blog posts, industry news, quotes and tips. Conversational: 40% (questions and replies). To sum this up: Keep track of your promotional posts in Social Media. Social networking is mainly about sharing content, having conversations, but not inundating people with offers and sales conversation. Sales are not a taboo, they are necessary for your business, but offers should be more restrained, otherwise your followers will just block you or see you as a nuisance. Information and learning new things from you is what most people expect from you, this is why they start following and connecting with you. Social networking is about conversations, checking up on questions from your followers and responding to them. This makes or breaks your online relationships. If you never check if there are questions, it is easy to be seen as arrogant and something a robot would do, and not a human being. Keep real, engage with your Social Media people and build meaningful relationships that lead to sales. You can’t force sales by not being available, yet bombarding your audience with a lot of...
People don’t like formal language or a corporate voice

People don’t like formal language or a corporate voice

You see it on almost every Facebook business page: the “corporate voice” or the formal language that you might like in a business book, but that no one in real life likes. Why do so many business owners use it on their Facebook business page? People, even B2B clients, like other people. No one connects with a robot. Bring the Social out in your blog posts and Social Media comments. People want to be conversational, see a personality and an authentic voice. When you use an impersonal voice, you go back to one-way communication, the sort of communications advertisements use: speaking at the customer with no engagement possible. Social Networking has changed the way businesses speak to their target market in a two-way communication. A business on Social Media needs to embrace and encourage engagement and wants to connect, discuss and talk with their customers, not talk at them. Another problem I often see is that the person who posts on Social Media profiles is a … company name. No one ever knows who is actually behind the company name. Is it the owner, is it the communications manager, is it the receptionist? Who is the voice behind the posts? Double up the dilemma of having no authentic voice in your posts, you are posting as an anonymous creature. Who wants to bond with a robot or a company name? Social Media is that part of your business where you need to be personal to connect and engage. If you want to create a persona, then give this persona a name and a consistent message so that people get...

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